Web analytics goes beyond simple SEO metrics.

It’s about

among others.

Additionally, with the huge influence of social media, it’s more important than ever to monitor social media buzz. While some people still assume that there are no social media measurement tools there are already dozens out there.

So check out these 50+ advanced web analytics tools for business use. It’s the updated 2010 edition. Of course I assume that you know by now the industry standard solution Google Analytics.

This list has been first compiled in February, 2009 so I decided to update and republish it 18 months later. I’ve removed, added and changed numerous links.

Make sure not to miss the Social Media analytics solutions at the bottom of the list.

Free and/or Affordable Analytics Solutions

• Woopra
• ChartBeat
• Clicky
• Web-Stat
• Stat24
• Etracker
• Blvd Status

Search Analytics

• HitTail
• WordStream
• Eightfold Logic (formerly Enquisite)
• Raven
• Compete
• SERPanalytics

Heat Maps and Usability Tracking

• Crazy Egg
• Clicktale
• clickdensity
• Clickheat
• Mouse Eye Tracking (MET)

Enterprise Analytics

• Omniture (by Adobe)
• Web Trends
• Yahoo! Web Analytics
• Truviso
• Snoobi
• CoreMetrics
• Unica
• Hitslink
• VisiStat

Hosted/Server Side Solutions

• Piwik
• Mint
• Trace Watch
• AW Stats
• Analog

Twitter & Facebook Analytics

• HootSuite

• bit.ly

• Cligs

• Twittercounter
• TweetStats
• Tweetreach
• Facebook Insights

Social Media Analytics

• Trackur
• PostRank Analytics
• Alterian SM2

Enterprise Social Media Monitoring Tools

• Radian6
• onalytica
• BuzzLogic
• FirstRain
• Ethority
• Brandwatch
• converseon
• CustomScoop
• Attensity